First Call Communications was established in 1989 as a specialist supplier of mobile phones and accessories. In the early days nearly all the sales were to SME's (Small to Medium Enterprises) and consultants would visit clients at their own premises to provide a business-to-business solution. In 1994 Vodafone approached First Call to become a business partner in what was one of their first Vodafone Centres in the country. This store in Clifton, Bristol was an immediate success and a second store was opened in Union Street, Broadmead, Bristol, which is in the city centre.

The steady controlled growth continued through 1996 and 1997 with Weston-super-Mare and Taunton respectively.

As confusion grew in the market place over the number of Vodafone branded stores in the high street, First Call's stores were re-branded "The Word" in early 1998 via service provider, 'Mobile Telecom Plc', alongside others in the South West. The Word's branding still heavily focused on their strong Vodafone alliance and introduced a new and innovative minimalistic design and shop-fit.

In line with First Calls growth strategy, in March 1998 they secured a site in one of the country's largest out of town shopping centres in The Mall at Cribbs Causeway, Bristol. This was an endorsement of First Calls quality and professional approach to retailing, as it beat some of the UK's major multiple phone operators to obtain this prestigious site.

Later in 1998 saw the expansion of First Calls dedicated corporate department with the introduction of additional highly experienced staff. Again 1999 saw the opening of another new store, this time increasing their presence north of Bristol, in Regent Arcade, Cheltenham. Early 2001 saw the opening of their latest store in the busy Queens Road, a main road in and out of the city and nearly opposite the University, along with more prestigious offices just up the road to house their expanding corporate department.

Following Vodafone’s acquisition of Mobile Telecom, the retail division was re-branded to “Mobile Phone Centre” (MPC) at the beginning of 2002, broadening the proposition to include all four major U.K. networks and an exclusive new shop fit and retail customer experience.


Just about every related product and service to the cellular phone industry; Supply of:-

1) Mobile phones on all four major UK networks (Vodafone, Orange, O2, T-Mobile)
2) Accessories – Huge selection in-store and access to thousands of products for mobiles old and new
3) Data products – Cable, infra-red and Bluetooth connectivity solutions, plus range of P.D.A. devices
4) Car kits, car phones and vehicle tracking solutions
5) Installation/de-installation of Car kits, car phones and vehicle tracking via in house qualified engineers
6) Service and repairs (warranty and non warranty)
7) Mobile phone account analysis
8) Corporate account management - Special discounts on bulk orders can be arranged


Our team of installation engineers are qualified to install car kits and vehicle tracking units at your own premises. We come to you in most cases, offering a national service (with the exception of a few very remote locations).

All types of installations are catered for; no holes brackets, leather consoles to house phone holder, radio mute when phone rings, car kit wired through stereo speakers for enhanced sound quality and performance, body/glass or tax disk style antenna options.Please be aware that some car stereos do not support certain radio mute features.

Our Service Centre was established to enable us to offer a superior service to that of our competitors, and in November 1998, the Service Centre became one of only 6 in the country to achieve a 'level one status' for repairs to all Ericsson phones. Instant repairs on these phones can now be achieved in most cases, offering a 'while you wait' service.